Willie St. needed an illustration to use in many different environments.
The challenge in this piece was designing an illustration that can be used for wide-format online marketing as well as long-format posters, t-shirts, for the menu .. I designed a piece where it can be cropped from the sides OR from the top and bottom and still make sense.
The challenge in this piece was designing an illustration that can be used for wide-format online marketing as well as long-format posters, t-shirts, for the menu .. I designed a piece where it can be cropped from the sides OR from the top and bottom and still make sense.
The most important thing in this piece was the overall vibe - plenty of fun, plenty of activity and all in a way that appeals to Willie St's broad clientele. It turned out great!
Find Williams St. Kitchen and Bar next time you visit Lennox Head!
